🚀 Fact of the Week

You don’t need motivation to start — action creates it

In Psychology, research shows that motivation often comes after you begin something, not before.
This is linked to the Zeigarnik Effect — your brain hates unfinished tasks, so once you start, it pushes you to keep going.

 

🧠 This Week’s Learning: Systems Over Actions

Motivation feels powerful.
But it’s unreliable.

You clean your room in a burst of energy.
Three weeks later, it’s back where it started.
Now you’re waiting for that feeling again.

Same with tracking calories.
You’re locked in for a week.
Then it slips.
And suddenly you’re starting over.

It’s a cycle.

Not because you’re lazy.
Because you’re relying on something that comes and goes.

Motivation is a spike.
Systems are a baseline.

That’s the difference.

A system removes the need to decide.
It removes the question of “do I feel like it today?”

Because the decision was already made.

Think of it like a slow leak in a boat.

It’s small.
Easy to ignore.

So you do.

Until one day you realise you’re sitting in water,
and now it takes real effort to fix it.

But the problem was never one bad moment.

It was the quiet neglect over time.

You don’t sink because of intensity.
You sink because of inconsistency.

So instead of waiting for the big clean,
you build small rules.

Every night before bed, the chair gets cleared.
No negotiation.

That one rule starts to spread.
The room stays under control.
No resets. No overwhelm.

No need to rely on motivation at all.

Most people are chasing the next burst of energy.

But the people who actually change things
build systems that make the outcome inevitable.

Less emotion.
More structure.

That’s what holds.

🏗️ JITY Update

I saw this quote during the week 'no body is coming to save you also implies that no body is coming to stop you'

Honestly my initial reaction was fuck maybe somebody should come and stop me. What if I go to far with this and embarrass myself? What if no body is actually going to tell me ok just let it sit you tried it out now just let it go. 

The deeper I taught about it the more I noticed that even if someone did try to stop me I would probably just laugh and say 'yeah but I have a vison of where this could go and I can't really stop until I get the company there'

I've come to the conclusion, this is absolutely what I want to be doing for the rest of my life.

I'm currently working until 11:30 at night on JITY with no money coming in and then back up at 5:30 in the morning for my normal job, imagine what ill do if JITY manages to make money.

So the next couple of months are going to be a wild ride trying to market this product with some pop up stands in gyms and events along with some partnerships.

There's also been a lot of time spent over the last 2 weeks developing the website and building some new pages before the protein powder goes live which will be updated just before our launch.

We're going all in on a dream!

As always,
Train hard. Think deep.