🚀 Fact of the Week

A rocket burns over 80% of its fuel during takeoff — just to break free from Earth’s gravity.

Once it’s in orbit, it barely needs any fuel to keep moving.

That’s the same with anything you’re trying to build — a new routine, a business, or a better version of yourself.

The start always demands the most energy. It feels heavy, exhausting, like you’re barely making progress. But once you break through the resistance, momentum takes over.

Keep pushing through the launch phase — the grind doesn’t last forever. The view from orbit is worth it. 🌍🔥

🧠 This Week’s Lesson: Finding Purpose

How do you actually find it?

It’s not a quick answer — purpose takes time, reflection, and honest work.

Start by writing it out. Clear the noise. Forget what you see on social media — purpose isn’t found in comparison; it’s found in alignment. Ask yourself:

• What do I want to do?
• Who do I want to impact?
• How do I want to do it?

1️⃣ Purpose is a direction, not a destination.
It changes as you do. Each season brings a new version of what matters most.

2️⃣ Consistency beats intensity.
Don’t aim to hit new highs every week — just never fall below your floor. My floor? Three gym sessions a week, no matter what. Build yours, and raise it over time.

3️⃣ Take imperfect action.
Nobody finds purpose overnight. Each small step makes the next one clearer. It doesn’t have to be perfect — it just has to be done.

4️⃣ Define it from within.
Purpose isn’t judged by applause. It’s about waking up feeling aligned, not approved.

💭 Don’t wait for your purpose to appear — walk toward it. Every step builds the life you’re meant to live.

 

🏗️ JITY Update

Behind the scenes, we’re still deep in the grind — the dryer’s been running non-stop since we locked in the spec for our first production run.

Right now, our main focus is producing enough powder to hit our minimum order quantity (MOQ). It’s hard to lock in a release date just yet — there are a lot of moving parts between our dryer cycle and the manufacturer’s production schedule.

But as always, newsletter subscribers will be the first to know when it’s ready. 👀

On the apparel side, the brown hoodie is making its return as part of our Autumn Collection, along with a new colour drop that fits the season’s vibe.

Pre-orders go live later this week — keep an eye on your inbox for first access.

 

✍️ One-Liner to Carry With You

"Purpose isn’t found — it’s built through movement."