🚀 Fact of the Week

Some people perform best when their heart rate hits fight-or-flight levels.
A subset of high performers (elite soldiers, ER doctors, crisis leaders) show peak performance at heart rates of 140–175 bpm—a range where most people experience panic, tunnel vision, or freezing. Their brains interpret stress signals as fuel, not danger.

 

🧠 This Week’s Learning: Pressure as a Tool

I listened to an interview with UFC fighter Ben Askren where he spoke about something counterintuitive.

In sparring, he was often poor.
He didn’t mind losing there — only a handful of people ever saw it.

But on fight night?
Different animal.

With hundreds of thousands of people watching around the world, he knew he couldn’t lose. That external pressure flipped a switch.

The takeaway isn’t that pressure is good or bad — it’s that pressure works differently on different people.

Some perform best when there’s no weight on their shoulders.
Others unlock a new level when the stakes are public.

The key is self-awareness.

If you know you rise under pressure, don’t avoid it — manufacture it.
Tell people what you’re building.
Say your goals out loud.
Let your actions unfold in public.

Talking the talk creates a silent contract with yourself.
One that forces you to walk the walk with more intent.

And if you perform better in low-pressure environments?
Protect that space.

There’s no single right way to win — only the one that brings the best out of you.

🏗️ JITY Update

As we move through the process of turning chicken into powder, we’ve been testing batches consistently to make sure they meet the exact nutrient content we claim on the label.

There’s no denying this has slowed us down. Testing takes time, and it’s delayed how quickly we can build up enough powder for our first full production run.

But this slowdown matters.

It’s a small signal of the kind of company we’re building — one that’s honest, trustworthy, and genuine. Not a flash-in-the-pan brand that appears for a year or two and disappears, but something designed to still be relevant in 15–20 years, grounded in the same values we started with.

I once heard Tony Robbins talk about tithing. He said:
If you won’t give $10 when you have $100, you won’t give $100,000 when you have a million.

That idea stuck with me.

How you act at a small scale is exactly how you’ll act at a large one.

So instead of rushing product out the door, we’re focused on getting the right product out — one that does exactly what it says it does.

That’s the foundation we’re building on.

🎯 Line to Carry With You

Use pressure as a tool, not an excuse.