What we do

We do protein… differently.
High-quality protein — the way it should be.

Introducing a protein shake made from real chicken breast — pure, clean, and designed to fuel your performance.

Our first production run is officially underway 🏗️

Unlock your potential with JITY — where we’re building more than just a supplement brand, we’re building a movement for people chasing their peak potential.

Sign up for our newsletter to be the first to hear when the product drops and get exclusive early access before anyone else.

Plus — 10 lucky subscribers will receive a free 1kg tub of our protein powder on launch day 👀

Join us on this journey to health, focus, and self-improvement — get on board early.

Our Founders Drop!

Coming Soon!

Newsletter

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  • The Trade-Offs That Matter

    🚀 Fact of the Week Roughly 90% of business start-ups fail — meaning only 1 in 10 survive long-term. Not exactly comforting. But every lasting brand started in that same...

    The Trade-Offs That Matter

    🚀 Fact of the Week Roughly 90% of business start-ups fail — meaning only 1 in 10 survive long-term. Not exactly comforting. But every lasting brand started in that same...

  • The Line in the Sand

    🚀 Fact of the Week Researchers found that Google searches for “diet” spike more after birthdays than after New Year’s Day — even though most people don’t consciously think of...

    The Line in the Sand

    🚀 Fact of the Week Researchers found that Google searches for “diet” spike more after birthdays than after New Year’s Day — even though most people don’t consciously think of...

  • The Great I AM: Labels That Build or Break You

    🚀 Fact of the Week The “Monster Study” — 1939 In a controversial experiment, researchers told children with perfectly normal speech that they were showing signs of a stutter. The...

    The Great I AM: Labels That Build or Break You

    🚀 Fact of the Week The “Monster Study” — 1939 In a controversial experiment, researchers told children with perfectly normal speech that they were showing signs of a stutter. The...

  • When the Noise Stops, Your Life Gets Clear

    🚀 Fact of the Week The average adult now checks their phone 144 times per day — once every 10 minutes.We’re not addicted to our phones… we’re addicted to avoiding...

    When the Noise Stops, Your Life Gets Clear

    🚀 Fact of the Week The average adult now checks their phone 144 times per day — once every 10 minutes.We’re not addicted to our phones… we’re addicted to avoiding...

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